Company Profile : Meraas Holding LLC

When you choose to live in Dubai, you’re choosing a lot more than a place to call home. Dubai offers a splendid lifestyle defined by a city teeming with possibilities, unlimited dining options, diverse ethnic communities, urban adventure, recreational pursuits, arts and culture, and world-class shopping. One of the contributors to this magic of a city and the first in our Company Profile series is...

Meraas Holding LLC
www.meraas.com
www.meraas.ae

Meraas Holding LLC is a holding company. The company through its subsidiaries operates in real estate activities including real estate development and real estate sales and marketing. 
Merras is a sub-sidiary of the Dubai Holdings and is a prestigious UAE developer that is made up of a group of companies that incorporates leisure, hospitality and Real estate through strategic investment, innovative urban planning, and life cycle asset management to create integrated communities that embody international standards of sustainability, with a strong commitment to quality. Merras has highly anticipated developments in some of Dubai’s most sought-after and iconic locations.

Meraas real estate prides itself on working with the best in class partners with a commitment to building projects of the highest quality, delivered on time, using the most comprehensive and integrated master planning. Meraas also boasts a significant land bank in key areas in Dubai. A selection of key Real Estate projects across the Meraas portfolio:

1. BOXPARK
2. CITY WALK
3. THE BEACH
4. The Outlet Village
5. Last Exit
6. Bluewaters Island
7. Jumeira Bay
8. La Mer
9. Marsa Al Seef
10. Pearl Jumeira

Meraas HQ

Al Satwa, 32 C Street

P.O.Box 123311,

Dubai, United Arab Emirates

Phone: 800 MERAAS (800-637227) / +971 4317 3999
Email: customerservice@meraas.ae

Mr. Abdulla Ahmed Mohammed Al Habbai is the Chairman of Dubai Holding. He is also the Group Chairman of Meraas and Chief Executive Officer of the Engineering Office – The Private Office of His Highness Sheikh Mohamed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, a post he has held since 2004.

Mr. Abdulla Al Habbai has more than 25 years of experience in the property and real estate sector. He was also mandated by Dubai Municipality, where he spent 18 years of his career, to oversee and translate the Emirate’s vision for Urban Planning. In addition to his capacities at Dubai Holding, Meraas and the Engineering Office– The Private Office of His Highness Sheikh Mohamed Bin Rashid Al Maktoum, Al Habbai is also the Chairman of Dubai Parks and Resorts, Dubai Hills and Valiant Healthcare. He additionally serves as the Deputy Chairman of Rove Hospitality. Mr. Abdulla Al Habbai is a board member of several leading private and government entities in Dubai, including Dubai Real Estate Corporation (DREC) and Museum of the Future.  Abdulla Al Habbai is also the CEO of Shamal.

Meraas is also the majority shareholder of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts, the Middle East's largest multi-themed leisure and entertainment destination, comprising three separate theme parks. Dubai Parks and Resorts recently opened its doors to the public.Early 2017, Meraas revealed its new brand system that serves to reflect the company's drive, and link all of its destinations. The new brand embodies an expression of what the company has accomplished and represents its determination to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate's reputation as a global destination. The strategic plan also intends to make Dubai a smart and sustainable city, home to happiness and a robust local economy.

Abdulkader (Abed) Bibi, chief marketing officer of Meraas, said: "Our brand is organized in a simple and flexible system that reflects a company with a common purpose and is designed for growth as we expand into new areas. Our new logo builds on the heritage of our previous identity and forms the basis of our visual system. It is bold, clear, and reflects our commitment to creating open places. Our destinations are clearly linked to our core brand through a shared logo construction. Each destination logo features a unique symbol, inspired by the destination ethos and created with the same open frame as Meraas, thereby establishing a strong visual link between Meraas and it destinations".

Abdulla Al Habbai, goup chairman of Meraas said: "In line with the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to entrench happiness and positivity as a way of life, and adopt innovation as an institutional approach and part of the community culture, Meraas is committed to contributing to making the emirate a better place to live, work, and visit. The evolution of our brand will clearly articulate our vision of designing and connecting diverse places for an active urban life. By focusing on what matters most to people we are reimagining our city to develop new possibilities that will shape the life of generations to come. Over the past eight years, we have done amazing things that amplify Dubai's potential as a leisure, business and medical destination, as well as a city that champions innovation, education, tolerance, youth, and happiness. We are pushing the boundaries with experiences that have added new dimensions, touched people's lives and changed the urban fabric of the emirate."


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