Hilton launches US$50m Africa growth fund

Hilton has committed a total of US$50 million over the next five years towards the 'Hilton Africa Growth Initiative' to support the continued expansion of its sub-Saharan African portfolio. 

These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and the recently launched Curio Collection by Hilton.

Hilton senior vice president, development, Europe, Middle East and Africa Patrick Fitzgibbon said: “Hilton remains committed to growth in Africa having been present on the continent for more than 50 years. The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative. Link